The Lumineers' "Gloria" Video Shows The Dark Side Of Alcohol

This is quite an ambitious project for The Lumineers!

With their new album III, it would be made up of three separate parts, telling the story of the Sparks family. Chapter 1, Gloria Sparks, was just released a few days ago with the first three songs being about Gloria. Along with all of the music will be a video, bringing this album together visually!

Here's the video for "Gloria", showing how her life spirals out of control with alcohol addiction. Powerful imagery and I can't wait to see the rest!

Mike Jones

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